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Reed Coleman’s strategy for rolling out New Season Market’s first intranet was based on two principles:
1. It must build upon workplace culture
2. It must remain simple & easy-to-use
As the new Internal Communications Manager at New Seasons Market, it was critical for Coleman to come in with a strong strategy and execution plan for deploying their first company intranet. After all, the first pass at putting a company intranet in place was not as successful as expected. So New Seasons Marketing decided to switch to a less complicated software vendor and get a simple, comprehensive solution right out-of-the-box with Intranet Connections.
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The Journey Begins
Once upon a time (November 6th, 2006), in the land of the Wisconsinites, an intranet was born. It was truly a beautiful sight – no pun intended. This intranet belonged to none other than Credit Union National Association (CUNA). Very quickly, the collaboration beast became the star-child among CUNA’s collection of internal business tools. Primarily, the employee intranet was being used as a way for the HR and Finance departments to deliver forms to their fellow employees. And, it was great.
Sadly enough, over the course of six years, the intranet had become quite stale and out-of-date. This was especially detrimental as it was causing the organization to lose faith in their, once star-child, business tool.
In November 2012, a foot was put down, however. Nita McCann, of the IT department at CUNA, had come to a realization: The intranet was becoming increasingly difficult to manage and something had to change. Read more
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What can an intranet name do for your intranet and corporate culture? Your intranet name can be a strong driver for employee engagement on your intranet. If your intranet is named – The Mind Melt, that isn’t going to build confidence with your employees that this is a good forum for collaboration and communication. Read more
