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Posts Tagged ‘Web 2.0’

2.0 Tagging: Beyond the Folder

Wednesday, January 13th, 2010

A key hurdle facing any successful intranet document management tool is ensuring that the solution is effective and easy to use. When deciding on hierarchy, card sorting, or other means of determining navigation, what quickly becomes apparent is that there is no homogenous ‘user’ whose actions and preferences can be relied upon to evaluate if the proposed implementation will meet these objectives. The success and usability of your intranet will be measured differently by administrators, content publishers, existing employees and new company hires. To meet these different needs, it is useful to consider these key goals.

  1. Can a user who knows what they are looking for quickly find their intended document
  2. Can a user who knows the topic they are searching for quickly find relevant documents
  3. Is the system approachable for a user with no prior experience (i.e. a new hire)
  4. Is it easy to maintain

To achieve these goals a balance of document storage tools is required. Over reliance on one method of organizing content will quickly lead to an unworkable and unapproachable implementation. A classic and all too familiar example is a documents repository where storage, organization and metadata (keywords) are all delivered though one medium: The Folder. Consider this simplified example. Even with this small example several problems are immediately obvious:

folderstructure1


Duplication of effort

Each department has been forced to re-invent the same folder structure already created.

Accessibility

The current organizing structure prevents a user from quickly accessing similar documents. Based on this example, if you are looking for all the corporate manual documents you would need to traverse 11 clicks to do it. This example also assumes that the department administrators have created mirror duplicates of each other’s folder layouts. A more realistic (and problematic) scenario is one where the child folders are completely different between each department.

Inflexibility

Consider a user in HR who is publishing a document which is both part of the corporate manual and a requirement for training for new hires. Where does the user publish this document? This is perhaps the most egregious problem of folder-only document structures as it leads to duplicate or cross posted documents.

Tags to the Rescue!

To prevent folder spawn and make intranet documents more approachable we consider adding a new element, tags, to our organization mix. To help explain how tags can resolve many of the issues in our first example, let’s see how we can refine the simple storage structure by missing tags and folders. Then we’ll revisit the three problems discussed above.

taggingstructure1

We’ve taken the original folder structure, eliminated the three child folders underneath each department and replaced them with 3 application wide tags (orange).

Documents, instead of being published in the appropriate child folders are now published directly to the parent department folder and then tagged with the appropriate entry to denote their content.

This is a hyper-simplified example. In a real company it would be wholly impractical to publish an entire department’s documents in one folder. It would, however, be equally impossible to store all a department’s documents in three levels of folders as our first example demonstrated so the difficulties we discussed earlier with accessibility, duplication and inflexibility would be significantly more pronounced. Now let’s revisit those issues:

Duplication of effort

The addition of tags has drastically reduced the number of redundant folders (that admins were required to create and maintain). Adding a new department now is the creation of one additional folder, not four, as the tags are available application wide. This administrative savings only multiplies with the complexity of any storage structure. Previously created tags are available from an easy input interface when publishing any new document.

Accessibility

Documents across different folders are now much simpler to return. Remember our previous example of an 11 click traverse to collect all corporate manuals. The same task can now be accomplished by one click on the Corporate Manual tag, immediately returning all documents from all folders that contain this tag.

Inflexibility

Adding tags has alleviated that perennial user problem of deciding between publishing in several different folders which are all partial matches for the document or worse, publishing different copies or links in every relevant folder. A user can now publish a document with multiple tags providing them the ability to denote that an item is both ‘New Hire Training’ and ‘Corporate Manual’. A document’s relevance and organization is no longer purely determined by the location in which it is physically stored.

Why not just search?

Search functionality is critical to any documents storage structure and we are not suggesting that tagging is a full replacement, but a document management system that relies heavily on search can have its own problems. Provided that you can count on the search algorithm to return the relevant documents, search is limiting in that your users may not be aware of the necessary keywords to use in completing their task. This can be especially daunting for users new to your organization. How can you effectively communicate key search terms to help these employees quickly identify what they require?

Tags can assist in this by providing visual search clues while a user is browsing your documents structure. For a user who encounters a document relevant to their task, tags can provide an immediate one click access to other documents in the same topic. Likewise, while a user is searching, tags can provide important cues for topics that they can filter by.

Tags can also help address the reality that there are situations in which relying on search will not be preferable. In this case it is always helpful to have your storage structure as approachable as possible.

Part of a Successful Solution

Tags are just one component providing new possibilities and flexibility of content organization. With the right tools, you can help eliminate time spent navigating a convoluted document storage system or sifting through irrelevant search results. Tools that build a better intranet, build a better business.

Intranet Connections Documents Application

Ready or Not, Here Comes Enterprise 2.0

Wednesday, August 5th, 2009

Two recent articles caught my attention, both focusing on Enterprise 2.0 and how it relates to your corporate intranet.

The first was a recent post to Jakob Nielsen’s Alert Box “Social Networking on Intranets”. Jakob Nielsen is a well-known usability expert on intranets and the principal of Nielsen Norman Group. Jakob wanted to find out how to employ social features on intranets but in a refreshing angle: eschew the hype about what’s hot and instead look for what actually works in real life.

They collected case studies from 14 companies in 6 countries:

AXA UK
Agilent Technologies Inc,
American Electric Power
BT
IBM
Intel
Johnson & Johnson Pharmaceutical Research & Development L.L.C.
Officenet Staples Argentina
Portugal Telecom — Sistemas de Informação
Philips Healthcare (a division of Koninklijke Philips Electronics N.V.)
The Rubicon Project
Sprint Nextel Corporation
Sun Microsystems, Inc.
Telecom New Zealand Limited

The gist of the article made a lot of sense. Social software for the enterprise isn’t about the tools, it’s about what the tools let users do and how that addresses business problems. Before implementing that shiny new micro-blogging software, think about how it will be used, who will use it and how will it help solve a business problem.

“The tool itself is nothing; the value comes from the strength of its content.”

The article made another excellent point. Integrate your social tools into the intranet, do not use as an add-on. Integration is important so that users encounter them naturally, they are seamless and look and feel like the rest of the intranet, and integration allows for a single and unified search. A lot of other great points were made and I hope you can take a few minutes to read the full article at www.useit.com/alertbox.

The second blog post I found interesting was Andrew Wright’s Worldwide Intranet Challenge (WIC). Andrew’s site is all about end user benchmarking. What makes this blog interesting is that the information reported is driven by the intranet end user and reports on how they perceive their intranet sites and what they think makes the intranet valuable. The following findings are based on over 6,500 end users from 20 different organizations.

intranet value

Ease of finding information and quantity and quality of content are the top two requests from end users – nearly twice as important as end user contribution and the site’s look and feel (this may be in relation to the following chart that shows users want a better design for their intranets).

 
intranet improvements

Also interesting is what users are looking for when they log into their intranet sites

 
intranet useage

Andrew Wright sums it up with “Interactive functionality such as wikis, blogs and discussion forums do not appear to be considered as important as the basics of an effective intranet, such as finding information and quality of content. To develop an effective intranet, it’s important to get the basics right. Based on the WIC feedback, facilitating an effective way to locate content and documents will go a long way to making your intranet more valuable.”

If you are interested in participating in the WorldWide Intranet Challenge (WIC) you can find the registration form at www.cibasolutions.com

To learn more about how Intranet Connections is incorporating social enterprise 2.0 tools, visit the blog post Intranet Software Draws on Document Management, Employee Collaboration and Enterprise Tools

Social Media and the Intranet: is it enough?

Wednesday, July 8th, 2009

Alexander Wolfe (The Wolfe’s Den) commented in a recent article entitled Enterprise 2.0: Confronting 2.0’s Dirty Little Secret:

“At the Enterprise 2.0 Conference in Boston, there’s been frank discussion this week of the question average users have been whispering (so that their bosses don’t hear them): Namely, what can this stuff do for me that’s actually useful? In truth, though, the answers to that question are not yet completely apparent.”

Mr. Wolfe also indicates that technology enthusiasts’ implicit familiarity with social media tools can be a problem as it glosses over potential usability and training issues for staff unfamiliar with these technologies.

Social media is a fast and efficient way to share thoughts and ideas – just ask anyone on Twitter. Many web 2.0 fans are seeking ways to integrate micro blogging, status updates, and video sharing within the corporate enterprise. Enterprise 2.0 is here to stay and can be an effective and extremely valuable part of your internal communications, particularly as it is built around the idea of engaging employees to be an active participant and not a passive observer of the intranet. We have often blogged about the key factor of a successful intranet is employee participation, and have built our intranet software around this concept, but do social 2.0 tools give you everything you need for a successful intranet implementation?

Missing in social media is the organization and structure that most organizations are built upon. A well thought out and presented navigation system is invaluable for an intranet. Content stored within three clicks that can easily be found, rather than unlimited levels of content with no structure that becomes buried and rarely viewed. 2.0 social tools can be difficult and complex to set up, and instead of tying into existing single user logins, many have proprietary security requiring users to remember yet another username and password. These are all challenges that 2.0 software vendors will eventually address, but there is something to be said for the established intranet that is getting hammered in the media. Core internal applications are the backbone of an intranet. They are the tools that serve the employee in helping them with their daily jobs.

How can you have an intranet without some form of document management, the ability for employees to fill out and submit electronic forms and the ability to streamline and report on those e-form submissions? An intranet can help the IT department in providing a support desk ticketing application and knowledgebase – one central area for employees to report problems and view what the techs are doing about it, or to search FAQ’s and to share how-to tips, tutorials and the option for employees to register for training, share comments and rate the effectiveness of the courses.

HR also has a strong presence on the intranet with the much-discussed employee directory, which does not have to be passive but can be highly interactive and social. HR also posts policies, new hire procedures, updated medical and dental benefits, job postings, departmental news and upcoming company events.

You can’t discredit these important intranet features that social conversation and networking tools cannot replace. A successful intranet deployment should integrate the advantages of social media with the core applications already proven to enhance corporate information sharing.